How much budget do I need for paid ads?
Enough to buy statistically useful data in your market, which we size during discovery. If the numbers do not support a profitable program at your budget, we will say so before you spend anything.
Paid Advertising
Paid Advertising Services Managed to a Target Cost per Acquisition
Google Ads and paid social campaigns built to buy profitable demand, with tracking that connects every click to a lead and every lead to revenue.
Overview
Spend That Answers to a Number
Paid media is the fastest way to buy demand, and the fastest way to waste money. The difference is measurement. We build every account around a target cost per acquisition agreed with you, then manage bids, budgets and creative against it.
Before a campaign goes live we wire conversion tracking end to end, from click to form fill to closed deal in your CRM. Without that chain, "results" are guesses, and budget decisions follow whoever tells the best story.
Paid also makes the rest of the marketing better. Query data feeds SEO keyword plans, and landing pages built by our web design team convert the traffic you pay for.
What the service includes
Full management of the paid channels we agree on, reported against cost per acquisition.
- Channel and budget plan with a forecast cost per lead
- Google Ads: search, Performance Max, YouTube and remarketing
- Paid social on Meta, LinkedIn and TikTok where your buyers are
- Conversion tracking and CRM attribution set up before launch
- Landing pages and creative tested continuously
- Weekly optimization, monthly reporting on spend and return
Want the organic version too? See our SEO services.
Capabilities
How We Make Spend Pay for Itself
Six workstreams that run inside every paid media engagement.
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Account Strategy
Channel mix, budget split and a target cost per acquisition agreed before the first dollar is spent.
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Search Campaigns
Tightly themed ad groups, exact-match discipline and negative keyword hygiene so you stop paying for junk clicks.
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Paid Social
Audience building and creative testing on the platforms your buyers actually use, with retargeting layered in.
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Tracking and Attribution
GA4, conversion pixels and CRM feedback wired together, so cost per lead is a fact rather than a platform claim.
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Landing Pages
Campaign-specific pages built and tested by the same team that runs the ads, removing the usual conversion bottleneck.
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Creative Testing
A steady test queue of hooks, offers and formats, so performance improves instead of plateauing.
How the Program Runs
From Audit to Stable Cost per Acquisition
Four phases, and reporting that shows spend against return from month one.
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Audit
We review existing accounts, tracking and landing pages, and size the opportunity against your sales economics.
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Build
Account structure, conversion tracking, creative and landing pages are built and reviewed before launch.
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Optimize
Weekly bid, budget, audience and creative work against the target cost per acquisition, not platform vanity metrics.
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Scale
When a channel proves profitable we push budget into it, and cut anything that cannot carry its cost.
Paid Ads Questions
Questions We Hear Before Ad Spend Starts
Budgets, fees, platforms and how fast the numbers settle.
Do you charge a percentage of ad spend?
No. Management is a fixed monthly fee agreed up front, so our incentive is efficiency, not inflating your spend. Media budget is paid by you directly to the platforms.
Which platforms do you manage?
Google Ads including search, Performance Max, YouTube and display remarketing, plus paid social on Meta, LinkedIn and TikTok where your buyers are.
How soon will we see results?
Traffic starts immediately, but campaigns usually need four to six weeks of testing to settle on a stable cost per acquisition. Reporting shows cost per lead and return on spend from the first month.
Related Services
Services That Work With Paid Ads
Paid demand and organic growth share the same tracking and the same roadmap.
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Web Design and Development
Landing pages built for each campaign, so paid traffic lands on pages designed to convert it.
Web design services -
Search Engine Optimization
Turn the queries that convert in ads into organic rankings you do not have to pay for.
SEO services -
Social Media Marketing
Organic social warms the audience that paid social then converts, lowering cost per lead over time.
Social media services
Get Started
Find Out What Your Ad Budget Should Be Buying
Send us your accounts or your targets. We will come back with a media plan, a forecast and a price, usually within two business days.